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20200820162738.0 |
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100219s2011 nyu ob 001 0 eng d |
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|a 9780203846346
|q (e-book)
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|z 9781136933639
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|a (OCoLC)853240643
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|a FINmELB
|b eng
|e rda
|c FINmELB
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|a HF5823
|b .W52 2011
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082 |
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|a 659
|2 23
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100 |
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|a Wilson, Tony,
|d 1947-
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245 |
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|a Global advertising, attitudes and audiences /
|c Tony Wilson.
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264 |
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|a New York :
|b Routledge,
|c 2011.
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300 |
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|a 1 online resource (xiv, 167 pages)
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336 |
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
|2 rdamedia
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|a online resource
|b cr
|2 rdacarrier
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490 |
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|a Routledge advances in management and business studies ;
|v 44
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504 |
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|a Includes bibliographical references and index.
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505 |
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|a Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding.
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|a Description based on metadata supplied by the publisher and other sources.
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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650 |
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|a Advertising.
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650 |
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|a Telemarketing.
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655 |
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|a Electronic books.
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797 |
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|a elibro, Corp.
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856 |
4 |
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|u https://elibro.uam.elogim.com/ereader/bidiuam/137967
|z Texto completo
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950 |
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|a eLibro English
|