Cargando…

Global advertising, attitudes and audiences /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Wilson, Tony, 1947-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2011.
Colección:Routledge advances in management and business studies ; 44
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000nam a2200000 i 4500
001 ELB137967
003 FINmELB
005 20200820162738.0
006 m o u
007 cr cn|||||||||
008 100219s2011 nyu ob 001 0 eng d
020 |a 9780203846346  |q (e-book) 
020 |z 9781136933639 
035 |a (OCoLC)853240643 
040 |a FINmELB  |b eng  |e rda  |c FINmELB 
050 4 |a HF5823  |b .W52 2011 
082 0 4 |a 659  |2 23 
100 1 |a Wilson, Tony,  |d 1947- 
245 1 0 |a Global advertising, attitudes and audiences /  |c Tony Wilson. 
264 1 |a New York :  |b Routledge,  |c 2011. 
300 |a 1 online resource (xiv, 167 pages) 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
490 0 |a Routledge advances in management and business studies ;  |v 44 
504 |a Includes bibliographical references and index. 
505 0 |a Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding. 
588 |a Description based on metadata supplied by the publisher and other sources. 
590 |a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries. 
650 0 |a Advertising. 
650 0 |a Telemarketing. 
655 4 |a Electronic books. 
797 2 |a elibro, Corp. 
856 4 0 |u https://elibro.uam.elogim.com/ereader/bidiuam/137967  |z Texto completo 
950 |a eLibro English