Marketing technologies : corporate cultures and technological change /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Simakova, Elena, 1973-
Formato: Electrónico eBook
Idioma:Inglés
Publicado: London ; New York : Routledge, 2013.
Colección:Routledge studies in innovation, organization and technology ; 25.
Temas:
Organizational change.
Electronic commerce.
Technological innovations > Economic aspects.
Management > Technological innovations.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The "market turn" in science and technology studies
  • Marketing technologies : in theory, and in practice
  • Inside corporations : an ethnographic approach
  • Becoming a neophyte marketer
  • Marketing texts as discursive objects, or do texts speak for themselves?
  • "Softly, softly" tagging the world
  • RFID "theatre of the proof"
  • Concluding remarks.

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