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|a 9780203102039
|q (e-book)
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|z 9780415624770
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|a (OCoLC)1045226796
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|a HD58.8
|b .S576 2013
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4 |
|a 381
|2 23
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| 100 |
1 |
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|a Simakova, Elena,
|d 1973-
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| 245 |
1 |
0 |
|a Marketing technologies :
|b corporate cultures and technological change /
|c Elena Simakova.
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| 264 |
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1 |
|a London ;
|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a 1 online resource (xvi, 185 pages)
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 490 |
1 |
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|a Routledge studies in innovation, organization, and technology ;
|v v. 25
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The "market turn" in science and technology studies -- Marketing technologies : in theory, and in practice -- Inside corporations : an ethnographic approach -- Becoming a neophyte marketer -- Marketing texts as discursive objects, or do texts speak for themselves? -- "Softly, softly" tagging the world -- RFID "theatre of the proof" -- Concluding remarks.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Organizational change.
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| 650 |
|
0 |
|a Electronic commerce.
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| 650 |
|
0 |
|a Technological innovations
|x Economic aspects.
|
| 650 |
|
0 |
|a Management
|x Technological innovations.
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| 655 |
|
4 |
|a Electronic books.
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| 797 |
2 |
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|a elibro, Corp.
|
| 830 |
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0 |
|a Routledge studies in innovation, organization and technology ;
|v 25.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/137254
|z Texto completo
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| 950 |
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|a eLibro English
|
