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00000nam a2200000 i 4500 |
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ELB136462 |
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FINmELB |
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20200820162738.0 |
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m o u |
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110119s2011 enka ob 001 0 eng|d |
| 020 |
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|a 9781446253946
|q (e-book)
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| 020 |
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|z 9780857025432
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| 035 |
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|a (OCoLC)1058421167
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|a FINmELB
|b eng
|e rda
|c FINmELB
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| 050 |
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4 |
|a HF5414
|b .F73 2011
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| 082 |
0 |
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|a 658.8
|2 23
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| 100 |
1 |
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|a French, Jeff,
|e author.
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| 245 |
1 |
0 |
|a Social marketing casebook /
|c Jeff French, Rowena Merritt, and Lucy Reynolds.
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| 264 |
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1 |
|a Los Angeles ;
|a London :
|b SAGE,
|c 2011.
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| 300 |
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|a 1 online resource (281 pages) :
|b illustrations
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a The key principles and concepts of social marketing -- Planning social marketing -- Developing culturally sensitive interventions -- Community-based social marketing -- Segmenting target audiences -- Using theory to develop effective interventions -- Inroads into Africa : enabling local services -- Being honest about the challenges -- Reaching the "hard to reach" -- Using a full intervention mix -- Using service "pull" to complement customer "push" -- Working with local services -- Building strong communications into the marketing mix -- Using enforcement in the methods mix -- Creating access to the right products -- Co-production with the private sector -- "Franchising" social marketing -- Changing behaviour holistically -- The importance of evaluation -- Overview and top tips.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Social marketing
|v Case studies.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a Reynolds, Lucy,
|e author.
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| 700 |
1 |
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|a Merritt, Rowena,
|e author.
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| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/136462
|z Texto completo
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| 950 |
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|a eLibro English
|
