The marketing matrix : how the corporation gets its power-- and how we can reclaim it /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Hastings, Gerard
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2013.
Temas:
Marketing > Management.
Consumption (Economics)
Consumer behavior.
Manipulative behavior.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Out of control
  • The soft power of corporate marketing
  • The customer always comes second
  • A tyranny of choice
  • Not exactly lying
  • Suffer the little children
  • Digital redemption?
  • A very mixed blessing
  • Marketing to power
  • Solutions
  • In search of solutions
  • Power to the people
  • Marketing as if people mattered.

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