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00000nam a2200000 i 4500 |
| 001 |
ELB134423 |
| 003 |
FINmELB |
| 005 |
20200820162738.0 |
| 006 |
m o u |
| 007 |
cr cn||||||||| |
| 008 |
050126s2005 nyua ob 001 0 eng d |
| 020 |
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|a 9781136419324
|q (e-book)
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| 020 |
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|z 9780789022998
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| 035 |
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|a (OCoLC)823170100
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| 040 |
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|a FINmELB
|b eng
|e rda
|c FINmELB
|
| 050 |
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4 |
|a HF5821
|b .L35 2005
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| 082 |
0 |
4 |
|a 659.1
|2 23
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| 100 |
1 |
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|a Lee, Monle.
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| 245 |
1 |
0 |
|a Principles of advertising :
|b a global perspective /
|c Monle Lee, Carla Johnson.
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| 250 |
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|a 2nd ed.
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| 264 |
|
1 |
|a New York :
|b Haworth Press,
|c 2005.
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| 300 |
|
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|a 1 online resource (xxi, 427 pages) :
|b illustration
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| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
|
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|a Includes bibliographical references (pages 383-400) and index.
|
| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Advertising.
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| 655 |
|
4 |
|a Electronic books.
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| 700 |
1 |
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|a Johnson, Carla,
|d 1944-
|
| 797 |
2 |
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|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/134423
|z Texto completo
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| 950 |
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|a eLibro English
|
