Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century /
Clasificación: | Libro Electrónico |
---|---|
Otros Autores: | Balmer, John M. T., del Valle Brena, Almudena González, Illia, Laura |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Oxfordshire, England ; New York :
Routledge,
2013.
|
Colección: | Routledge interpretive marketing research series ;
17. |
Temas: | |
Acceso en línea: | Texto completo |
Ejemplares similares
-
Corporate marketing : contemplating corporate branding, marketing and communications in the 21st century /
Publicado: (2013) -
Taking Brand Initiative : How Companies Can Align Strategy, Culture, and Identity Through Corporate Branding.
por: Hatch, Mary Jo
Publicado: (2008) -
Taking brand initiative how companies can align strategy, culture, and identity through corporate branding /
por: Hatch, Mary Jo
Publicado: (2008) -
Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding /
por: Hatch, Mary Jo
Publicado: (2008) -
Corporate and organizational marketing /
Publicado: (2007)