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00000nam a2200000 i 4500 |
| 001 |
ELB134082 |
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FINmELB |
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20200820162738.0 |
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m o u |
| 007 |
cr cn||||||||| |
| 008 |
130812s2013 enk ob 001 0 eng d |
| 020 |
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|a 9781135100612
|q (e-book)
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| 020 |
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|z 9780415662093
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| 035 |
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|a (OCoLC)857067531
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| 040 |
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|a FINmELB
|b eng
|e rda
|c FINmELB
|
| 050 |
|
4 |
|a HD59.2
|b .C65 2013
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| 082 |
0 |
4 |
|a 658.8
|2 23
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| 245 |
0 |
0 |
|a Contemporary perspectives on corporate marketing :
|b contemplating corporate branding, marketing and communications in the twenty-first century /
|c edited by John M. T. Balmer, Laura Illia and Almudena González del Valle Brena.
|
| 264 |
|
1 |
|a Oxfordshire, England ;
|a New York :
|b Routledge,
|c 2013.
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| 300 |
|
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|a 1 online resource (xix, 156 pages)
|
| 336 |
|
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|a text
|b txt
|2 rdacontent
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| 337 |
|
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|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
1 |
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|a Routledge interpretive marketing research ;
|v 17
|
| 504 |
|
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|a Includes bibliographical references at the end of each chapters and index.
|
| 588 |
|
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|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Corporate image.
|
| 650 |
|
0 |
|a Corporate culture.
|
| 650 |
|
0 |
|a Communication in organizations.
|
| 650 |
|
0 |
|a Branding (Marketing)
|
| 650 |
|
0 |
|a Corporations.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Balmer, John M. T.
|
| 700 |
1 |
|
|a del Valle Brena, Almudena González.
|
| 700 |
1 |
|
|a Illia, Laura.
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 830 |
|
0 |
|a Routledge interpretive marketing research series ;
|v 17.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/134082
|z Texto completo
|
| 950 |
|
|
|a eLibro English
|
