The Routledge companion to advertising and promotional culture /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: McAllister, Matthew P., West, Emily
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Routledge, 2013.
Temas:
Advertising.
Branding (Marketing)
Social media.
Electronic books.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Historical perspectives
  • Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross
  • "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn
  • The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole
  • Cultivating the romance of place : marketing as popular geography / Richard K. Popp
  • Political economy
  • Regulating integrated advertising / Christina Spurgeon
  • Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy
  • Media buying : the new power of advertising / Joseph Turow
  • Globalization
  • The advertising industry in Latin America : a regional portrait / John Sinclair
  • Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng
  • The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chávez
  • The transnational promotional class and the circulation of value(s) / Melissa Aronczyk
  • Audiences as labor, consumers, interpreters, fans
  • Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen
  • The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein
  • Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes
  • Identities
  • The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy
  • "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika
  • The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton
  • Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott
  • Social institutions
  • The new refeudalization of the public sphere / Jamie Warner
  • Rate your knowledge: the branded university / Sarah Banet-Weiser
  • Now hear this : the state of promotion and popular music / Devon Powers
  • Property porn : an analysis of online real estate advertising / Jacqueline Botterill
  • Everyday life
  • "Brand you!" : the business of personal branding and community in anxious times / Christine Harold
  • Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury
  • Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein
  • From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes
  • The environment
  • The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen
  • Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern
  • The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor.

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