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FINmELB |
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20200820162738.0 |
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120803s2013 nyua ob 001 0 eng d |
| 020 |
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|a 9781135095574
|q (e-book)
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|z 9780415888011
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| 035 |
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|a (OCoLC)827948594
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|a FINmELB
|b eng
|e rda
|c FINmELB
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|a HF5823
|b .R6788 2013
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| 082 |
0 |
4 |
|a 659.1
|2 23
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| 245 |
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|a The Routledge companion to advertising and promotional culture /
|c edited by Matthew P. McAllister, Emily West.
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| 264 |
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1 |
|a New York :
|b Routledge,
|c 2013.
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| 300 |
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|a 1 online resource (xix, 464 pages) :
|b illustration
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| 336 |
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|a text
|b txt
|2 rdacontent
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| 337 |
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|a computer
|b c
|2 rdamedia
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| 338 |
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|a online resource
|b cr
|2 rdacarrier
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| 504 |
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|a Includes bibliographical references and index.
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| 505 |
0 |
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|a Introduction -- Historical perspectives -- Origins of modern consumption : advertising, new goods, and a new generation, 1890-1930 / Gary Cross -- "Sentimental 'greenbacks" of civilization" : cartes de visite and the pre-history of self-branding / Alison Hearn -- The fight against critics and the discovery of "spin" : American advertising in the 1930s and 40s / Inger L. Stole -- Cultivating the romance of place : marketing as popular geography / Richard K. Popp -- Political economy -- Regulating integrated advertising / Christina Spurgeon -- Cross-media promotion and media synergy : practices, problems and policy responses / Jonathan Hardy -- Media buying : the new power of advertising / Joseph Turow -- Globalization -- The advertising industry in Latin America : a regional portrait / John Sinclair -- Globalization, penetration, and transformation : a critical analysis of transnational advertising agencies in Asia / Kwangmi Ko Kim and Hong Cheng -- The ties that bind : US Hispanic advertising and the tension between global and local forces / Christopher A. Chávez -- The transnational promotional class and the circulation of value(s) / Melissa Aronczyk -- Audiences as labor, consumers, interpreters, fans -- Commodifying free labor online: social media, audiences, and advertising / Nicole S. Cohen -- The impact of social media on imaginary social relationships with media figures/celebrities who appear in advertising / Neil M. Alperstein -- Health literacy in DTCA 2.0 : digital and social media frontiers / Ashli Quesinberry Stokes -- Identities -- The new "real women" of advertising : subjects, experts, and producers in the interactive era / Brooke Erin Duffy -- "Brut slaps" and twins : hypercommercialized sports media and the intensification of gender ideology / Matthew P. McAllister and Chenjerai Kumanyika -- The ghosts of mad men : race and gender inequality inside American advertising agencies / Christopher Boulton -- Governing taste : packaged foods, inscription devices, nutrition, and the child / Charlene Elliott -- Social institutions -- The new refeudalization of the public sphere / Jamie Warner -- Rate your knowledge: the branded university / Sarah Banet-Weiser -- Now hear this : the state of promotion and popular music / Devon Powers -- Property porn : an analysis of online real estate advertising / Jacqueline Botterill -- Everyday life -- "Brand you!" : the business of personal branding and community in anxious times / Christine Harold -- Back to the future : gifts, friendship, and the re-figuration of advertising space / Iain MacRury -- Cause marketing and the rise of values-based brands : exploiting compassion in pursuit of profits / Mara Einstein -- From advergames to branded worlds : the commercialization of digital gaming / Sara M. Grimes -- The environment -- The "crying Indian", corporations, and environmentalism : a half-century of struggle over environmental messaging / Robin Andersen -- Behind the green curtain : constructing the green consumer with contemporary environmental advertising / Colleen Connolly-Ahern and Lee Ahern -- The paradox of materiality : fashion, marketing, and the planetary ecology / Juliet B. Schor.
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| 588 |
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|a Description based on metadata supplied by the publisher and other sources.
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| 590 |
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|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
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| 650 |
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0 |
|a Advertising.
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| 650 |
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|a Branding (Marketing)
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| 650 |
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0 |
|a Social media.
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| 655 |
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4 |
|a Electronic books.
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| 700 |
1 |
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|a McAllister, Matthew P.
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| 700 |
1 |
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|a West, Emily.
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| 797 |
2 |
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|a elibro, Corp.
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| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/134052
|z Texto completo
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| 950 |
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|a eLibro English
|
