|
|
|
|
| LEADER |
00000nam a2200000 i 4500 |
| 001 |
ELB132506 |
| 003 |
FINmELB |
| 005 |
20200820162738.0 |
| 006 |
m o u |
| 007 |
cr cn||||||||| |
| 008 |
130117r20131986enka ob 001 0 eng d |
| 020 |
|
|
|a 9781135133870
|q (e-book)
|
| 035 |
|
|
|a (OCoLC)828735331
|
| 040 |
|
|
|a FINmELB
|b eng
|e rda
|c FINmELB
|
| 050 |
|
4 |
|a HF1416
|b .G55 2013
|
| 082 |
0 |
4 |
|a 658.84
|2 23
|
| 100 |
1 |
|
|a Gilligan, Colin.
|
| 245 |
1 |
0 |
|a International marketing :
|b strategy and management /
|c Colin Gilligan and Martin Hird.
|
| 264 |
|
1 |
|a Oxon [England] :
|b Routledge,
|c 2013.
|
| 300 |
|
|
|a 1 online resource (310 pages) :
|b illustration
|
| 336 |
|
|
|a text
|b txt
|2 rdacontent
|
| 337 |
|
|
|a computer
|b c
|2 rdamedia
|
| 338 |
|
|
|a online resource
|b cr
|2 rdacarrier
|
| 490 |
0 |
|
|a Routledge library editions : international business ;
|v v. 17
|
| 500 |
|
|
|a First published in 1986 by Croom Helm.
|
| 504 |
|
|
|a Includes bibliographical references and index.
|
| 505 |
0 |
|
|a pt. 1. The international marketing environment and approaches to opportunity analysis -- pt. 2. Market entry decisions and approaches to international marketing planning -- pt. 3. Developing, implementing and controlling the international marketing mix.
|
| 588 |
|
|
|a Description based on metadata supplied by the publisher and other sources.
|
| 590 |
|
|
|a Electronic reproduction. Santa Fe, Arg.: elibro, 2020. Available via World Wide Web. Access may be limited to eLibro affiliated libraries.
|
| 650 |
|
0 |
|a Export marketing.
|
| 650 |
|
0 |
|a Export marketing
|v Case studies.
|
| 655 |
|
4 |
|a Electronic books.
|
| 700 |
1 |
|
|a Hird, Martin.
|
| 797 |
2 |
|
|a elibro, Corp.
|
| 856 |
4 |
0 |
|u https://elibro.uam.elogim.com/ereader/bidiuam/132506
|z Texto completo
|
| 950 |
|
|
|a eLibro English
|
