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Strategic science communication : a guide to setting the right objectives for more effective public engagement /
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Johns Hopkins University Press,
2022
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- What it means to be a strategic science communicator
- Science knowledge as a communication objective
- Show warmth
- Show integrity
- Be willing to listen
- Show you are not that different (and respect others' differences)
- Show competence
- Share risks and benefits
- Share what other people think is normal
- Foster self-efficacy
- Share emotions and frames, carefully
- The need to take communication more seriously.