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Strategic science communication : a guide to setting the right objectives for more effective public engagement /
"In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical comm...
| Clasificación: | Libro Electrónico |
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| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore, Maryland :
Johns Hopkins University Press,
2022
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "In this guidebook, the authors encapsulate their practical expertise in ten evidence-based principles of strategic science communication. All scientific communication is goal-oriented, and they discuss the importance of recognizing the right goals and then employing strategic and tactical communication in order to achieve them"-- |
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| Descripción Física: | 1 online resource (viii, 322 pages) : illustrations |
| Bibliografía: | Includes bibliographical references and index. |
| ISBN: | 9781421444215 1421444216 |