No-excuses innovation : strategies for small- and medium-sized mature enterprises /

"As small- and medium-sized enterprises (SMMEs) it is common for them to choose to only maintain what they believe to be the safety of maturity attained rather than to opt for a strategy that also includes constant reinvention and renewal. But as Bruce A. Vojak and Walter B. Herbst argue, this...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Vojak, Bruce A. (Autor), Herbst, Walter B. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2022]
Temas:
Small business > Technological innovations.
Small business > Management.
Petites et moyennes entreprises > Innovations.
Petites et moyennes entreprises > Gestion.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The case for innovation
  • Design thinking
  • Emotional design
  • Innovation processes and tools
  • The innovators and those who manage them
  • Strategic innovation management
  • Midtronics : an exemplar of SMME innovation
  • A call to action.

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