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The Building Blocks of Sales Enablement /

"In his new book, The Building Blocks of Sales Enablement, Mike Kunkle presents a proven approach that supports sales talent and achieves true business results. He lays out an easy-to-follow structure through the concept of building blocks interconnected by systems thinking and a consistent cad...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kunkle, Mike (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Alexandria, VA : Atd Press, [2021]
Temas:
Acceso en línea:Texto completo

MARC

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020 |a 9781952157639  |q (electronic bk.) 
020 |a 1952157633  |q (electronic bk.) 
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049 |a UAMI 
100 1 |a Kunkle, Mike,  |e author. 
245 1 4 |a The Building Blocks of Sales Enablement /  |c Mike Kunkle. 
246 3 0 |a Sales Enablement 
264 1 |a Alexandria, VA :  |b Atd Press,  |c [2021] 
300 |a 1 online resource :  |b illustrations 
336 |a text  |b txt  |2 rdacontent 
337 |a computer  |b c  |2 rdamedia 
338 |a online resource  |b cr  |2 rdacarrier 
588 |a Online resource; title from PDF title page (EBSCO, viewed September 16, 2021). 
504 |a Includes bibliographical references and index. 
520 |a "In his new book, The Building Blocks of Sales Enablement, Mike Kunkle presents a proven approach that supports sales talent and achieves true business results. He lays out an easy-to-follow structure through the concept of building blocks interconnected by systems thinking and a consistent cadence of training, coaching, and content. Comprehensive and versatile, Kunkle's book is for senior sales leaders and sales enablement leaders who are starting or evolving a sales enablement function as well as for struggling sales practitioners to use as a diagnostic tool and road map. Chapters detail how to use each building block, with reflective questions and guidance for creating your own analysis and tools. Also included are a chapter on sales onboarding, separate chapters on how to integrate communication and support services, and recommended resources."--  |c Provided by publisher 
505 0 |a Intro -- Title Page -- Copyright -- Contents -- Foreword to Sales Leaders By David Brock -- Foreword to Sales Enablement Leaders By Tamara Schenk -- Introduction -- 1 The Building Blocks of Sales Enablement -- 2 Buyer Acumen -- 3 Buyer Engagement Content -- 4 Sales Support Content -- 5 Sales Hiring -- 6 Sales Training -- 7 Sales Coaching -- 8 Sales Process -- 9 Sales Methodology -- 10 Sales Analytics and Metrics -- 11 Sales Technology and Tools -- 12 Sales Compensation -- 13 Sales Manager Enablement -- 14 Communication Management -- 15 Sales Support Services -- 16 How to Get Started -- 17 A Performance-Based Approach to Sales Onboarding -- A Look to the Future: Evolving to Sales Performance Consulting -- References and Recommended Resources -- Index -- About the Author -- Back Cover. 
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