Black Culture, Inc. : how ethnic community support pays for corporate America /

"A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity. Open the brochure for the Alvin Ailey American Dance Theater, and you'll see logos for corpo...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Banks, Patricia Ann (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford University Press, [2022]
Colección:Culture and economic life.
Temas:
Art patronage > United States.
African American arts > Finance.
Ethnic arts > United States > Finance.
Corporate sponsorship > United States.
Corporations > Public relations > United States.
Social responsibility of business > United States.
Mécénat > États-Unis.
Arts noirs américains > Finances.
Arts ethniques > États-Unis > Finances.
Parrainage publicitaire > États-Unis.
Sociétés > Relations publiques > États-Unis.
Entreprises > Responsabilité sociale > États-Unis.
Art patronage.
Corporate sponsorship.
Corporations > Public relations.
Social responsibility of business.
United States.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Diversity capital
  • The racial return
  • Racism rehab
  • Cultivating consumers
  • The party of the year
  • Gospel and the golden arches
  • #AFROPUNKWESEEYOU
  • Branding diversity.

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