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Marketing scales handbook : multi-item measures for consumer insight research. Volume 11 /
This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Fort Worth, Texas :
GCBII Productions, LLC,
[2021].
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 100 | 1 | |a Bruner, Gordon C., |d 1954- |e author. | |
| 245 | 1 | 0 | |a Marketing scales handbook : |b multi-item measures for consumer insight research. |n Volume 11 / |c Gordon C. Bruner II. |
| 264 | 1 | |a Fort Worth, Texas : |b GCBII Productions, LLC, |c [2021]. | |
| 264 | 4 | |c ©2021 | |
| 300 | |a 1 online resource (xxii, 521 pages) | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 500 | |a "Library version". | ||
| 504 | |a Includes bibliographical references and index. | ||
| 520 | |a This eleventh volume in the long-running series has reviews 400 new consumer-related measurement scales that were reported in top marketing journal articles published in 2018 and 2019. Each review provides the scale items as well as information regarding the scale's origin, previous users, and measurement quality. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Marketing research |x Statistical methods |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Scaling (Social sciences) |v Handbooks, manuals, etc. | |
| 650 | 6 | |a Marketing |x Recherche |x Méthodes statistiques |v Guides, manuels, etc. | |
| 650 | 6 | |a Construction d'une échelle (Sciences sociales) |v Guides, manuels, etc. | |
| 650 | 7 | |a Marketing research |x Statistical methods |2 fast | |
| 650 | 7 | |a Scaling (Social sciences) |2 fast | |
| 655 | 7 | |a manuals (instructional materials) |2 aat | |
| 655 | 7 | |a handbooks. |2 aat | |
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