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10 Steps to Successful Business Writing, 2nd Edition.

"Good writing can launch a career. It has the power to break through clutter and capture readers' imaginations. And good writing is not just a skill that marketers must master. Most workplace communication takes written form, and with the rising number of communication channels--social med...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Association For Talent Development.
Colección:10 steps.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Step 1. Get started easily and naturally
  • Step 2. Be concise, explicit, and clear
  • Step 3. Write with style and rhythm
  • Step 4. Organize to promote understanding
  • Step 5. Persuade readers to take your desired action
  • Step 6. Choose the right tone
  • Step 7. Put your best grammar on the page
  • Step 8. Edit and proofread effectively
  • Step 9. Master emails and electronic communication
  • Step 10. Apply writing skills to social media copy
  • Appendix A. Drive organizational and personal success with better writing
  • Appendix B. Master the text you write most often
  • Appendix C. Commonly misused words and phrases.