NEWSPAPER-REAL ESTATE SCHEMES OF THE 1920S pell lake and other vacation colonies for working... class subscribers.

"In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy that sprouted dozens of waterfront summer colonies across the country. The resulting legal, social and environmental m...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: BARKER, MARGARET B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [S.l.] : MCFARLAND, 2020.
Temas:
1900-1999
Advertising > Real estate business > United States > Case studies.
Advertising, Newspaper > Social aspects > United States > Case studies.
Real estate development > Wisconsin > Pell Lake > History > 20th century.
Newspaper publishing > Illinois > Chicago > History > 20th century.
Resorts > Wisconsin > Pell Lake > History > 20th century.
Immobilier > Publicité > États-Unis > Études de cas.
Publicité dans les journaux > Aspect social > États-Unis > Études de cas.
Entreprises de presse > Illinois > Chicago > Histoire > 20e siècle.
Advertising > Real estate business
Newspaper publishing
Real estate development
Resorts
Illinois > Chicago
United States
Case studies
History
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The lake, the farmer and the dentist
  • Creating a newspaper colony
  • The genesis of the alliance
  • Closing in on the deal
  • The early colonies and the promotional articles
  • The later colonies and the display ads
  • The economic aftermath
  • Hybrids and clones
  • William Randolph Hearst
  • Environmental factors
  • Legal aspects
  • Racial issues
  • Social considerations
  • Pell Lake in context and comparison.

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