Cargando…

NEWSPAPER-REAL ESTATE SCHEMES OF THE 1920S pell lake and other vacation colonies for working... class subscribers.

"In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy that sprouted dozens of waterfront summer colonies across the country. The resulting legal, social and environmental m...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: BARKER, MARGARET B.
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [S.l.] : MCFARLAND, 2020.
Temas:
Acceso en línea:Texto completo

MARC

LEADER 00000cam a2200000M 4500
001 EBSCO_on1231945250
003 OCoLC
005 20231017213018.0
006 m o d
007 cr |n|||||||||
008 210118s2020 xx o 0|| 0 eng d
040 |a YDX  |b eng  |c YDX  |d N$T  |d OCLCO  |d YDX  |d OCLCF  |d OCLCO  |d OCLCQ  |d TEFOD  |d OCLCO 
020 |a 9781476641799  |q (electronic bk.) 
020 |a 147664179X  |q (electronic bk.) 
020 |z 1476681813 
020 |z 9781476681818 
035 |a (OCoLC)1231945250 
037 |a 86441AC6-201F-4FDC-A620-3576B49DE3E3  |b OverDrive, Inc.  |n http://www.overdrive.com 
050 4 |a HD255 
082 0 4 |a 333.33/3097309042  |2 23 
049 |a UAMI 
100 1 |a BARKER, MARGARET B. 
245 1 0 |a NEWSPAPER-REAL ESTATE SCHEMES OF THE 1920S  |h [electronic resource] :  |b pell lake and other vacation colonies for working... class subscribers. 
260 |a [S.l.] :  |b MCFARLAND,  |c 2020. 
300 |a 1 online resource 
505 0 |a The lake, the farmer and the dentist -- Creating a newspaper colony -- The genesis of the alliance -- Closing in on the deal -- The early colonies and the promotional articles -- The later colonies and the display ads -- The economic aftermath -- Hybrids and clones -- William Randolph Hearst -- Environmental factors -- Legal aspects -- Racial issues -- Social considerations -- Pell Lake in context and comparison. 
520 |a "In the 1920s, newspapers and real estate developers colluded in a scheme to sell tiny vacation lots to subscribers. A zealous advertising campaign spawned a land-buying frenzy that sprouted dozens of waterfront summer colonies across the country. The resulting legal, social and environmental mayhem caused some of these communities to disappear or be drastically altered in character, while others managed to survive more or less intact. Drawing on newspaper accounts of the day, this book explores how the scheme eluded accusations of fraud, creating an assembly line for middle class resorts through a lucrative merger of real estate and journalism. Pell Lake, Wisconsin, serves as a case study that yields the best evidence for determining if it was all a scam. Told here for the first time, the story of this unusual alliance and the communities it created offers lessons for today's entrepreneurs, journalists, advertisers, real estate developers, environmentalists and anyone who has ever lived in a resort community"--  |c Provided by publisher. 
590 |a eBooks on EBSCOhost  |b EBSCO eBook Subscription Academic Collection - Worldwide 
650 0 |a Advertising  |x Real estate business  |z United States  |v Case studies. 
650 0 |a Advertising, Newspaper  |x Social aspects  |z United States  |v Case studies. 
650 0 |a Real estate development  |z Wisconsin  |z Pell Lake  |x History  |y 20th century. 
650 0 |a Newspaper publishing  |z Illinois  |z Chicago  |x History  |y 20th century. 
650 0 |a Resorts  |z Wisconsin  |z Pell Lake  |x History  |y 20th century. 
650 6 |a Immobilier  |x Publicité  |z États-Unis  |v Études de cas. 
650 6 |a Publicité dans les journaux  |x Aspect social  |z États-Unis  |v Études de cas. 
650 6 |a Entreprises de presse  |z Illinois  |z Chicago  |x Histoire  |y 20e siècle. 
650 7 |a Advertising  |x Real estate business  |2 fast 
650 7 |a Newspaper publishing  |2 fast 
650 7 |a Real estate development  |2 fast 
650 7 |a Resorts  |2 fast 
651 7 |a Illinois  |z Chicago  |2 fast 
651 7 |a United States  |2 fast 
648 7 |a 1900-1999  |2 fast 
655 7 |a Case studies  |2 fast 
655 7 |a History  |2 fast 
776 0 8 |i Print version:  |z 1476681813  |z 9781476681818  |w (OCoLC)1196244340 
856 4 0 |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2730373  |z Texto completo 
938 |a YBP Library Services  |b YANK  |n 301882926 
938 |a EBSCOhost  |b EBSC  |n 2730373 
994 |a 92  |b IZTAP