New Age Analytics
Clasificación: | Libro Electrónico |
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Autor principal: | |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Ashland :
Arcler Press,
2020.
|
Temas: | |
Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Cover
- Title Page
- Copyright
- ABOUT THE AUTHOR
- TABLE OF CONTENTS
- Glossary
- List of Figures
- List of Tables
- List of Abbreviations
- Preface
- Chapter 1 Analysis and Its Techniques
- 1.1. Introduction
- 1.2. Eight Types of Analysis In Research
- 1.3. Phases in Analysis
- 1.4. DA Methods
- 1.5. Qualitative Data
- 1.6. Quantitative Data
- 1.7. Considerations/Issues In Data Analysis
- 1.8. Conclusion
- References
- Chapter 2 Digital Marketing And Analytics
- 2.1. Introduction
- 2.2. Defining Digital Marketing
- 2.3. Understanding The Importance Of Digital Marketing
- 2.4. Dashboard Metrics
- 2.5. The 5Ds Of Digital Marketing
- 2.6. Principles Of Digital Marketing
- 2.7. Digital Marketing Analytics Tools
- 2.8. Why Digital Marketing Analytics Matter To Your Business
- 2.9. How To Use Analytics In Digital Marketing
- 2.10. Importance Of Digital Marketing Analytics
- 2.11. The Present And Future Of Marketing Analytics
- 2.12. The Future Of Analytics And How It's Changing Digital Marketing
- 2.13. Conclusion
- References
- Chapter 3 Introduction To Artificial Intelligence
- 3.1. Introduction
- 3.2. What Is Artificial Intelligence?
- 3.3. Impacts Of Artificial Intelligence In Everyday Life
- 3.4. Artificial Intelligence Permeation And Application
- 3.5. Applications Of Artificial Intelligence
- 3.6. Artificial Intelligence: Cause Of Unemployment
- 3.7. Dangers Of Artificial Intelligence
- 3.8. General Artificial Intelligence Can Go Against Humans In The Following Ways
- 3.9. Advantages And Disadvantages Of Artificial Intelligence
- 3.10. Conclusion
- References
- Chapter 4 Machine Learning: Tools And Techniques
- 4.1. Introduction
- 4.2. Machine Learning Methods
- 4.3. Machine Learning Tools
- 4.4. Why Use Tools
- 4.5. Tools With A Purpose
- 4.6. How Does This Serve In Delivering Results In A Machine Learning Project?
- 4.7. When To Use Machine Learning Tools
- 4.8. Platforms Versus Libraries
- 4.9. Examples Of Machine Learning Platforms Are
- 4.10. Learning Techniques
- 4.11. Programming Languages
- 4.12. Human Biases
- 4.13 Frameworks For General Machine Learning
- 4.14. Deep Learning: A Part Of Machine Learning
- 4.15. Untapped Opportunities Of Deep Learning
- 4.16. Deep Learning -Disadvantages
- 4.17. Conclusion
- References
- Chapter 5 Social Media Analytics
- 5.1. Introduction
- 5.2. Social Media Analytics
- 5.3. The Need For Social Media Analytics
- 5.4. Challenges Of Using Social Media Analytics
- 5.5. The Importance Of Social Media Analytics
- 5.6. The Social Media Analytics Process
- 5.7. Social Media Analytic Techniques
- 5.8. The Social Media Analytics And Value
- 5.9. Conclusion
- References
- Chapter 6 Business Analytics: Its Application Through IoT
- 6.1. Introduction
- 6.2. What Is Business Analytics?
- 6.3. Advantages Of Business Analytics
- 6.4. Business Analytics: Applications