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00000cam a2200000Mu 4500 |
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EBSCO_on1231606744 |
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OCoLC |
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20231017213018.0 |
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m o d |
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cr cnu---unuuu |
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210116s2020 xx o ||| 0 eng d |
040 |
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|a EBLCP
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|c EBLCP
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|d K6U
|d OCLCQ
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019 |
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|a 1229973085
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|a 1774079143
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|a 9781774079140
|q (electronic bk.)
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|a (OCoLC)1231606744
|z (OCoLC)1229973085
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|a Q325.5
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|a 006.31
|2 23
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|a UAMI
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100 |
1 |
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|a Luna, Alvin Albuero De.
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245 |
1 |
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|a New Age Analytics
|h [electronic resource].
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260 |
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|a Ashland :
|b Arcler Press,
|c 2020.
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300 |
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|a 1 online resource (272 p.)
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500 |
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|a Description based upon print version of record.
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|a Cover -- Title Page -- Copyright -- ABOUT THE AUTHOR -- TABLE OF CONTENTS -- Glossary -- List of Figures -- List of Tables -- List of Abbreviations -- Preface -- Chapter 1 Analysis and Its Techniques -- 1.1. Introduction -- 1.2. Eight Types of Analysis In Research -- 1.3. Phases in Analysis -- 1.4. DA Methods -- 1.5. Qualitative Data -- 1.6. Quantitative Data -- 1.7. Considerations/Issues In Data Analysis -- 1.8. Conclusion -- References -- Chapter 2 Digital Marketing And Analytics -- 2.1. Introduction -- 2.2. Defining Digital Marketing
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|a 2.3. Understanding The Importance Of Digital Marketing -- 2.4. Dashboard Metrics -- 2.5. The 5Ds Of Digital Marketing -- 2.6. Principles Of Digital Marketing -- 2.7. Digital Marketing Analytics Tools -- 2.8. Why Digital Marketing Analytics Matter To Your Business -- 2.9. How To Use Analytics In Digital Marketing -- 2.10. Importance Of Digital Marketing Analytics -- 2.11. The Present And Future Of Marketing Analytics -- 2.12. The Future Of Analytics And How It's Changing Digital Marketing -- 2.13. Conclusion -- References -- Chapter 3 Introduction To Artificial Intelligence -- 3.1. Introduction
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|a 3.2. What Is Artificial Intelligence? -- 3.3. Impacts Of Artificial Intelligence In Everyday Life -- 3.4. Artificial Intelligence Permeation And Application -- 3.5. Applications Of Artificial Intelligence -- 3.6. Artificial Intelligence: Cause Of Unemployment -- 3.7. Dangers Of Artificial Intelligence -- 3.8. General Artificial Intelligence Can Go Against Humans In The Following Ways -- 3.9. Advantages And Disadvantages Of Artificial Intelligence -- 3.10. Conclusion -- References -- Chapter 4 Machine Learning: Tools And Techniques -- 4.1. Introduction -- 4.2. Machine Learning Methods
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|a 4.3. Machine Learning Tools -- 4.4. Why Use Tools -- 4.5. Tools With A Purpose -- 4.6. How Does This Serve In Delivering Results In A Machine Learning Project? -- 4.7. When To Use Machine Learning Tools -- 4.8. Platforms Versus Libraries -- 4.9. Examples Of Machine Learning Platforms Are -- 4.10. Learning Techniques -- 4.11. Programming Languages -- 4.12. Human Biases -- 4.13 Frameworks For General Machine Learning -- 4.14. Deep Learning: A Part Of Machine Learning -- 4.15. Untapped Opportunities Of Deep Learning -- 4.16. Deep Learning -Disadvantages -- 4.17. Conclusion -- References
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505 |
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|a Chapter 5 Social Media Analytics -- 5.1. Introduction -- 5.2. Social Media Analytics -- 5.3. The Need For Social Media Analytics -- 5.4. Challenges Of Using Social Media Analytics -- 5.5. The Importance Of Social Media Analytics -- 5.6. The Social Media Analytics Process -- 5.7. Social Media Analytic Techniques -- 5.8. The Social Media Analytics And Value -- 5.9. Conclusion -- References -- Chapter 6 Business Analytics: Its Application Through IoT -- 6.1. Introduction -- 6.2. What Is Business Analytics? -- 6.3. Advantages Of Business Analytics -- 6.4. Business Analytics: Applications
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500 |
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|a 6.5. Business Analytics Tools.
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590 |
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|a eBooks on EBSCOhost
|b EBSCO eBook Subscription Academic Collection - Worldwide
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650 |
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|a Machine learning.
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650 |
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|a Data mining.
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650 |
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|a Big data.
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650 |
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6 |
|a Apprentissage automatique.
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650 |
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|a Exploration de données (Informatique)
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650 |
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|a Données volumineuses.
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650 |
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|a Big data.
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|a Data mining.
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650 |
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|a Machine learning.
|2 fast
|0 (OCoLC)fst01004795
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776 |
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|i Print version:
|a Luna, Alvin Albuero De
|t New Age Analytics
|d Ashland : Arcler Press,c2020
|
856 |
4 |
0 |
|u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2725230
|z Texto completo
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|a Askews and Holts Library Services
|b ASKH
|n AH38250136
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|a ProQuest Ebook Central
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