How to market a university : building value in a competitive environment /

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"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Flannery, Teresa M., 1961- (Autor)
Formato: eBook
Idioma:Inglés
Publicado: Baltimore : Johns Hopkins University Press, [2021]
Colección:Higher Ed leadership essentials
Temas:
Education, Higher > Marketing.
Universities and colleges > Administration.
Universités > Administration.
Acceso en línea:Texto completo

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