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How to market a university : building value in a competitive environment /
"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore :
Johns Hopkins University Press,
[2021]
|
| Colección: | Higher Ed leadership essentials
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000Mi 4500 | ||
|---|---|---|---|
| 001 | EBSCO_on1225885758 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr |n||||||||| | ||
| 008 | 201207s2021 mdu ob 001 0 eng d | ||
| 040 | |a YDX |b eng |c YDX |d OCLCO |d EBLCP |d N$T |d OCLCO |d OCLCF |d P@U |d UKAHL |d OCLCO |d OCLCQ | ||
| 020 | |a 9781421440354 |q (electronic bk.) | ||
| 020 | |a 1421440350 |q (electronic bk.) | ||
| 020 | |z 9781421440347 | ||
| 020 | |z 1421440342 | ||
| 029 | 1 | |a AU@ |b 000071981681 | |
| 035 | |a (OCoLC)1225885758 | ||
| 050 | 4 | |a LB2342.82 |b .F53 2021 | |
| 082 | 0 | 4 | |a 378.1/01 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Flannery, Teresa M., |d 1961- |e author. | |
| 245 | 1 | 0 | |a How to market a university : |b building value in a competitive environment / |c Teresa M. Flannery. |
| 264 | 1 | |a Baltimore : |b Johns Hopkins University Press, |c [2021] | |
| 300 | |a 1 online resource. | ||
| 490 | 0 | |a Higher Ed leadership essentials | |
| 520 | |a "This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"-- |c Provided by publisher. | ||
| 505 | 0 | |a Intro -- Contents -- Preface -- Acknowledgments -- Introduction. Why Marketing? -- 1. The Basics: What Is Marketing, and How Do We Do It in Higher Education? -- 2. Getting Started or Starting Fresh: Leadership, Assessment, and Organizational Structure -- 3. The Foundation: Market Research to Assess the Current Brand and Set Goals -- 4. What's the Big Idea? Developing Brand Strategy and Expression -- 5. Integration of the Brand across the Institution -- 6. Digital U: Marketing Higher Education in a Digital World -- 7. Measuring Results and Progress | |
| 505 | 8 | |a 8. Marketing Investment and Return on Investment -- 9. The Future of Higher Education Marketing -- Notes -- Index -- A -- B -- C -- D -- E -- F -- G -- I -- K -- L -- M -- N -- O -- P -- Q -- R -- S -- T -- U -- V -- W -- Y | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Education, Higher |x Marketing. | |
| 650 | 0 | |a Universities and colleges |x Administration. | |
| 650 | 6 | |a Universités |x Administration. | |
| 650 | 7 | |a Education, Higher |x Marketing. |2 fast |0 (OCoLC)fst00903076 | |
| 650 | 7 | |a Universities and colleges |x Administration. |2 fast |0 (OCoLC)fst01161604 | |
| 776 | 0 | 8 | |i Print version: |z 9781421440347 |z 1421440342 |w (DLC) 2020018968 |w (OCoLC)1153341976 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2623223 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37585033 | ||
| 938 | |a Project MUSE |b MUSE |n muse95643 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6420545 | ||
| 938 | |a YBP Library Services |b YANK |n 301789445 | ||
| 938 | |a EBSCOhost |b EBSC |n 2623223 | ||
| 994 | |a 92 |b IZTAP | ||