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How to market a university : building value in a competitive environment /

"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Flannery, Teresa M., 1961- (Autor)
Formato: eBook
Idioma:Inglés
Publicado: Baltimore : Johns Hopkins University Press, [2021]
Colección:Higher Ed leadership essentials
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--
Descripción Física:1 online resource.
ISBN:9781421440354
1421440350