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How to market a university : building value in a competitive environment /
"This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"--
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | eBook |
| Idioma: | Inglés |
| Publicado: |
Baltimore :
Johns Hopkins University Press,
[2021]
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| Colección: | Higher Ed leadership essentials
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| Temas: | |
| Acceso en línea: | Texto completo |
| Sumario: | "This book explains how to build and communicate a university's value in the current market of higher education, where the competition is fierce and the need to differentiate an institution so that it survives is critical"-- |
|---|---|
| Descripción Física: | 1 online resource. |
| ISBN: | 9781421440354 1421440350 |