Cases in public relations strategy /

Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore succes...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: St. John, Burton, 1957- (Editor ), Martinelli, Diana Knott (Editor ), Pritchard, Robert S. (Editor ), Spaulding, Cylor (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, California : SAGE Publications, Inc., [2019]
Temas:
Public relations > Case studies.
Public relations > Study and teaching.
Relations publiques > Études de cas.
Public relations.
Case studies.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Preface: An Introduction to Public Relations Case Studies and Strategy / Burton St. John III and Diana Knott Martinelli
  • Chapter 1. Branding
  • Chapter 2. Community relations
  • Chapter 3. Integrated communication
  • Chapter 4. Financial communication
  • Chapter 5. Issue advocacy
  • Chapter 6. Health communication
  • Chapter 7. Crisis communication
  • Chapter 8. Further views in public relations strategy
  • Appendix: Consulting 101 / Robert S. Pritchard and Cylor Spaulding
  • Index.

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