Cases in public relations strategy /
Cases in Public Relations Strategy draws on original, real-world case studies to provide students with a strategic approach to meeting the needs of a client before, during, and beyond a campaign. Using the RACE (Research, Action Planning, Communication, and Evaluation) model, students explore succes...
Clasificación: | Libro Electrónico |
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Otros Autores: | St. John, Burton, 1957- (Editor ), Martinelli, Diana Knott (Editor ), Pritchard, Robert S. (Editor ), Spaulding, Cylor (Editor ) |
Formato: | Electrónico eBook |
Idioma: | Inglés |
Publicado: |
Thousand Oaks, California :
SAGE Publications, Inc.,
[2019]
|
Temas: | |
Acceso en línea: | Texto completo |
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