Launching successful ventures

"Finally a textbook about entrepreneurship written by those who have actually done it rather than just studied it." --W. Don Stull, Texas Tech University The majority of new businesses don't survive their first year. Launching Successful Ventures teaches students the nuts and bolts of...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Fountain, Michael W. (Autor), Zimmerer, Thomas (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Thousand Oaks, California : SAGE Publications, Inc., [2019]
Temas:
New business enterprises > Management.
New business enterprises > Finance.
Nouvelles entreprises > Gestion.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • The entrepreneurial venture
  • Creativity and market viability
  • Industry and competitive analysis
  • New venture marketing
  • The financial plan
  • Cash flow management
  • The founder and the new venture team
  • Forms of ownership
  • The business plan
  • Equity capital
  • Debt and alternative forms of investment capital
  • Structuring the deal
  • Harvesting the venture
  • Cases
  • References
  • Index.

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