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Hero and hero-worship : fandom in modern India /

Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Chaturvdei, Rahul (Editor ), Singh, Hariom (Editor ), Singh, Anita, 1963- (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Wilmington, Delaware : Vernon Press, [2020]
Colección:Series in critical media studies.
Temas:
Acceso en línea:Texto completo
Tabla de Contenidos:
  • List of figures and tables
  • Acknowledgements
  • Foreword
  • 1. Introduction: Hero and hero-worship: understanding fandom in modern India
  • 2. Discourse on fandom in modern India: where do we stand?
  • 3. Stardom: deceiving the 'self'
  • 4. Discursive power of enigmatic stars: dynamics of celebrity culture
  • 5. The cult of Aamir Khan: a cultural study of Indian fandom
  • 6. Soap opera stars as corporate commodities: the political economy of television stardom
  • 7. Celebrity endorsements in advertisements: influence on the buying behavior of the youth
  • 8. Bewitching Bombay: a reflection on the fandom of an urban space
  • 9. Fandom of Banaras: beats' guiding star of east
  • 10. Cultural politics of war-heroes: revisiting the soldier bio-icons of Jammu
  • 11. Indigenous heroes of nature and culture: fashioning environmental fandom in Hodesum
  • 12. What my hero means to me: the confession of a Batman enthusiast
  • List of contributors
  • Index.