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Entrepreneur magazine's ultimate guide to Google Ads /

"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics includ...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Marshall, Perry, 1969- (Autor), Todd, Bryan (Autor), Rhodes, Mike, 1970- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Irvine, CA : Entrepreneur Press, [2020]
Edición:Sixth edition.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"--
Notas:Includes index.
Descripción Física:1 online resource : illustrations
ISBN:9781613084304
1613084307