Audiovisual Media and Market Definition A Comparative Analysis of the European, German and U.S. Competition Authorities' Decision Practice.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Bodewig, Robert
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Berlin : BWV Berliner Wissenschafts-Verlag, 2020.
Temas:
Mass media > Law and legislation.
Mass media > Marketing > Law and legislation.
Antitrust law.
Competition, Unfair.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • Foreword
  • Table of contents
  • Introduction
  • A. Overview
  • B. Previous Publications and Analytical Framework
  • C. Audiovisual Media Industry
  • Chapter I: Market Definition
  • A. The Purpose of Market Definition
  • B. Legal Bases for Market Definition
  • I. Market Definition in U. S. Competition Law (Antitrust Law)
  • 1. Section 1 Sherman Act
  • 2. Section 2 Sherman Act
  • 3. Section 7 Clayton Act
  • II. Market Definition in EU Competition Law
  • 1. Art. 101 TFEU
  • a. Art. 101 par. 1 TFEU
  • aa. Appreciable Effect on Trade
  • Bb. Prevention, Restriction or Distortion of Competition
  • cc. Appreciable Effect on Competition
  • b. Art. 101 par. 3 TFEU
  • aa. Block Exemptions
  • bb. Fines
  • 2. Art. 102 TFEU
  • 3. Art. 2 par. 3 of the EC Merger Regulation
  • III. Market Definition in German Competition Law
  • 1. 1 GWB
  • a. Prevention, Restriction or Distortion of Competition
  • b. Appreciable Restriction of Competition
  • c. De Minimis (Bagatellbekanntmachung)
  • 2. 2 GWB and 3 GWB
  • 3. 18 et seqq. GWB
  • 4. 36 GWB
  • C. Market Definition Concepts / Direct Assessment of Market Power
  • I. Concepts Based on Market Definition
  • 1. Demand-Side Oriented Market Concept (Bedarfsmarktkonzept)
  • a. Economic Origin
  • b. Application in German Competition Law
  • c. Amendment
  • d. Criticism
  • aa. Subjectivity
  • bb. Average Consumer vs. Marginal Consumer
  • cc. Circularity
  • 2. Concept of Business Plans
  • a. Concept
  • b. Criticism
  • 3. Hypothetical Monopolist Test (HMT) / SSNIP Test
  • a. Concept
  • b. Amendments
  • c. Criticism
  • 4. Econometric Tools
  • a. Natural Experiments / Shock Analyses
  • aa. Concept
  • bb. Criticism
  • b. Price Correlations
  • c. Critical Loss Analyses
  • Aa. Concept
  • bb. Criticism
  • II. Alternatives to Market Definition (Direct Approaches)
  • 1. Lerner Index
  • a. Concept
  • b. Criticism
  • 2. Elasticity of the Residual Demand
  • a. Concept
  • b. Criticism
  • 3. Absolute Numbers
  • 4. Persistent Price Discrimination
  • a. Concept
  • b. Criticism
  • 5. Market Power Inferred from Exclusion Payments
  • 6. Effects-Based Approaches
  • 7. Merger Simulation Models
  • a. Concept
  • b. Criticism
  • 8. Pricing Pressure Tests
  • a. Concept
  • b. Criticism
  • D. The Competition Authorities' General Approaches to Market Definition
  • I. European Commission
  • 1. General Decision Structure
  • 2. Market Definition
  • a. Early Development
  • b. The European Commission's Notice on Market Definition
  • II. Federal Cartel Office
  • 1. General Decision Structure
  • 2. Market Definition
  • III. U. S. Department of Justice / Federal Trade Commission
  • 1. General Decision Structure
  • 2. Market Definition
  • E. Summary
  • Chapter II: Markets Defined by the European Commission
  • A. Production of Audiovisual Content
  • I. Product Markets
  • 1. Production vs. Licensing/Acquisition vs. Distribution
  • a. Motion Pictures for Theatrical Release
  • b. TV Content

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