Language policy in business : discourse, ideology and practice /

"Language Policy in Business: Discourse, ideology and practice provides a critical sociolinguistic and discursive understanding of language policy in a minority language context. Focusing on Welsh-English bilingualism in private sector businesses in Wales, the book unpacks the circulating disco...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Barakos, Elisabeth (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Amsterdam ; Philadelphia : John Benjamins Publishing Company, [2020]
Colección:Discourse approaches to politics, society and culture (DAPSAC), volume 89
Temas:
Language policy > Wales.
Business communication > Wales.
Bilingualism > Wales.
Welsh language > Business Welsh.
English language > Business English.
Communication dans l'entreprise > Pays de Galles.
Gallois (Langue) > Gallois commercial.
Anglais (Langue) > Anglais commercial.
Bilingualism
Business communication
English language > Business English
Language policy
Welsh language > Business Welsh
Wales
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Language, power, and political control in Wales
  • Towards a discursive approach to language policy
  • How to operationalise a multi-level disourse analysis
  • Political and corporate language policy discourse: shifting discourses across contexts
  • Language policy, ideology and practice in Welsh business: stakeholder perspectives
  • Managers' local promotion of bilingualism in business
  • Conclusions: taking stock of minority language policy in business.

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