Ultimate guide to social media marketing /

When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Butow, Eric (Autor)
Otros Autores: Herman, Jenn, Liu, Stephanie, Robinson, Amanda, Allton, Mike
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Irvine : Entrepreneur Press, 2020.
Colección:Ultimate.
Temas:
Internet marketing.
Social media > Economic aspects.
Marketing sur Internet.
Médias sociaux > Aspect économique.
BUSINESS & ECONOMICS > Advertising & Promotion.
Internet marketing
Social media > Economic aspects
Acceso en línea:Texto completo
Descripción
Sumario:When it comes to drafting a book on social media that goes into detail on specific social platforms for business users, we run the very real risk of being out of date almost as soon as it hits the shelves. The technical aspects and features of each platform simply change too rapidly to be of lasting value. Instead, this book takes readers through a 360-degree perspective of social media marketing, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current social media networks from the large ones like Facebook and LinkedIn to emerging platforms like Snapch.
Descripción Física:1 online resource (198 pages)
Bibliografía:Includes bibliographical references and index.
ISBN:1613084323
9781613084328

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