Regulatory fit and persuasion through advocacy messages and narratives /

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Vaughn, Leigh Ann
Formato: Electrónico eBook
Idioma:Inglés
Publicado: New York : Nova Science Publishers, c2010.
Colección:Psychology research progress series.
Temas:
Persuasion (Psychology)
Influence (Psychology)
Books and reading > Psychological aspects.
Influence (Psychologie)
Livres et lecture > Aspect psychologique.
SELF-HELP > Motivational & Inspirational.
Books and reading > Psychological aspects
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Regulatory fit, feeling right and engagement strength. Eliciting experiences of regulatory fit. Regulatory fit with means of engagement and with outcomes
  • Persuasion through advocacy messages. Research on regulatory fit and persuasion through advocacy messages. Hypotheses about the interplay of elaboration likelihood and regulatory fit in persuasion through advocacy messages
  • Persuasion via narratives. Transportation and persuasion. Research on regulatory fit and persuasion via narratives. Transportation likelihood. Effects of regulatory fit on narrative transportation and persuasion : hypotheses organized by transportation likelihood
  • Conclusion.

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