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Customer encounters on twitter a study of positive evaluation and complaint management on english corporate profiles /
The book presents a discussion of the selected properties of customer encounters conducted on brand profiles on Twitter. The first part of the book discusses social media and their use in corporate communication, with a particular consideration of Twitter. It also defines customer encounters as a ge...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Autor Corporativo: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
[S.l.] :
Jagiellonian University Press,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |