Pricing and revenue optimization /

"Employing analytical techniques derived from management science, and the author's extensive corporate experience, this is the definitive resource for what has emerged as critical and rapidly changing field in business strategy. MBA and executive courses will be drawn to the updates throug...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Phillips, Robert L. (Robert Lewis), 1955- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Stanford, California : Stanford Business Books, [2021]
Edición:Second edition.
Temas:
Pricing.
Revenue management.
Electronic books.
Prix > Fixation.
Rentabilité > Gestion.
Livres numériques.
e-books.
Pricing
Revenue management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Background
  • Introduction to pricing and revenue optimization
  • Models of demand
  • Estimating price response
  • Optimization
  • Price differentiation
  • Pricing with constrained supply
  • Revenue management
  • Capacity allocation
  • Network management
  • Overbooking
  • Markdown management
  • Customized pricing
  • Behavioral economics and pricing.

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