ESSENTIAL GUIDE TO BUSINESS FOR ARTISTS AND DESIGNERS

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: BRANAGAN, ALISON
Formato: Electrónico eBook
Idioma:Inglés
Publicado: [S.l.] : AVA ACADEMIA, 2020.
Colección:Essential guides.
Temas:
Art > Vocational guidance.
Artists > Vocational guidance.
Designers > Vocational guidance.
New business enterprises > Management.
Industrial design > Vocational guidance.
Art > Orientation professionnelle.
Design > Orientation professionnelle.
Nouvelles entreprises > Gestion.
Art > Vocational guidance
Artists > Vocational guidance
New business enterprises > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Intro
  • TABLE OF CONTENTS
  • Foreword
  • Acknowledgements
  • Introduction
  • Chapter 1
  • Making creativity pay
  • Why cancreatives become poor?
  • Debunking the discovery myth
  • Developing an entrepreneurial outlook
  • Web and graphic designer
  • Alana Biviano
  • RESOURCES
  • Chapter 2
  • How to make a living
  • Achieving focus
  • Self-employment and paid employment
  • Gaining adult teaching qualifications
  • Importance of business and enterprise skills
  • Bespoke wall coverings and mural designer
  • Annette Taylor-Anderson
  • RESOURCES
  • Chapter 3
  • Overview of business start-up
  • Why set up in business?
  • Seven steps to self-employment
  • Other business structures
  • BUSINESS START-UP CHECKLIST
  • Jewellery designer and maker
  • Monique Daniels
  • RESOURCES
  • Chapter 4
  • Money management
  • Basic calculations
  • Valuing time
  • Professional fees and pricing
  • The illustrator, writer, animator, artist (utility man)
  • Tim Bradford
  • A COSTING AND PRICING QUIZ
  • RESOURCES
  • Chapter 5
  • Business planning
  • The importance of business names
  • Why do I need a business plan?
  • How to write a business plan
  • Business plan template for artists and designers
  • Visual arts consultancy
  • Karl Grupe and Julia Massey-Stewart
  • RESOURCES
  • Chapter 6
  • Building networks
  • The importance of networking
  • How to navigate networks
  • Virtual networking and showcasing
  • RESOURCES
  • Chapter 7
  • Self-promotion
  • Self-presentation
  • Basic publicity materials
  • Creative marketing
  • Visual artist
  • Rob Pepper
  • RESOURCES
  • Chapter 8
  • Funding and sponsorship
  • How to get a loan
  • Applying for grants and sponsorship
  • Alternative fundraising strategies
  • Product designer
  • Kathleen Hills
  • RESOURCES
  • Chapter 9
  • Creative crimes
  • Protecting and exploiting intellectual property (IP)
  • Now let's clarify the basics
  • The basics of terms and conditions
  • Insurances and other important regulations
  • RESOURCES
  • Chapter 10
  • Confidence and negotiation tactics
  • The art of persuasion
  • Understanding contracts
  • The rules of negotiation
  • RESOURCES
  • Chapter 11
  • Records, tax and basic bookkeeping
  • Invoicing and getting paid
  • Taxation demystified
  • UK tax bands
  • Introduction to bookkeeping
  • Interior designer
  • Audrey Whelan
  • RESOURCES
  • Chapter 12
  • Websites, blogs and social media
  • Websites and trading online
  • Making new connections
  • How to build a social media presence
  • Blog your art out
  • The online portfolio website
  • Alex Brownless and Katie Dominy
  • RESOURCES
  • Chapter 13
  • Innovation and future trends
  • The entrepreneurial environment
  • Innovation and technology
  • Creative development and future trends
  • Digital craftsman
  • Damien Borowik
  • RESOURCES
  • Chapter 14
  • Ideas for growth
  • Options for growth
  • Structures for growth
  • Output 2030
  • The toy designer
  • Rob Dakin
  • RESOURCES
  • Appendix 1: Business knowledge exercises

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