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Masters of advertising copy /
This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the...
| Clasificación: | Libro Electrónico |
|---|---|
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
London ; New York :
Routledge, Taylor & Francis Group,
2015.
|
| Colección: | Routledge library editions. Marketing ;
v. 4. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 490 | 1 | |a Routledge library editions: Marketing ; |v volume 4 | |
| 520 | |a This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility. | ||
| 545 | 0 | |a Multivolume collection by leading authors in the field | |
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| 650 | 6 | |a Publicité |x Rédaction. | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Advertising & Promotion. |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Marketing |x General. |2 bisacsh | |
| 650 | 7 | |a Advertising copy |2 fast | |
| 700 | 1 | |a Frederick, J. George |q (Justus George), |d 1882-1964, |e editor. | |
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| 830 | 0 | |a Routledge library editions. |p Marketing ; |v v. 4. | |
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