The perfect pill : 10 steps to build a strong health care brand /

The book provides 10 robust steps to build and sustain a Healthcare Brand.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Chaudhari, Gauri (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Los Angeles : Sage Publications India Pvt, Ltd, 2020.
Temas:
Brand name products.
Health facilities.
Health Facilities
Produits de marque.
Équipements sanitaires.
health facilities.
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Cover
  • Contents
  • List of Abbreviations
  • Foreword
  • Preface
  • Acknowledgements
  • It's Different in India
  • Brands Bring Benefits
  • Step 1: Know Your Brand
  • Step 2: Define Market, Segment and Target
  • Step 3: Customer Insight
  • Step 4: Analyze Competition
  • Step 5: Brand Value Proposition and Positioning
  • Step 6: Brand Personality and Articulation
  • Step 7: Brand Strategy
  • Step 8: Communication and Creative Strategy
  • Step 9: Media Strategy
  • Step 10: Brand Measurement and Expansion
  • About the Author

Ejemplares similares