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The perfect pill : 10 steps to build a strong health care brand /
The book provides 10 robust steps to build and sustain a Healthcare Brand.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Los Angeles :
Sage Publications India Pvt, Ltd,
2020.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a2200000 i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_on1140386460 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr cnu|||unuuu | ||
| 008 | 200212s2020 cau o 000 0 eng d | ||
| 040 | |a N$T |b eng |e rda |e pn |c N$T |d N$T |d EBLCP |d OCLCF |d OCLCQ |d YDX |d QGK |d OCLCO |d K6U |d UKAHL |d OCLCQ |d OCLCO |d SHC |d OCLCQ | ||
| 019 | |a 1140704639 | ||
| 020 | |a 9789353882525 |q (electronic bk.) | ||
| 020 | |a 9353882524 |q (electronic bk.) | ||
| 020 | |z 9789353882518 | ||
| 020 | |z 9353882516 | ||
| 035 | |a (OCoLC)1140386460 |z (OCoLC)1140704639 | ||
| 050 | 4 | |a RA990.I4 | |
| 082 | 0 | 4 | |a 362.102554 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Chaudhari, Gauri, |e author. | |
| 245 | 1 | 4 | |a The perfect pill : |b 10 steps to build a strong health care brand / |c Gauri Chaudhari. |
| 246 | 3 | 0 | |a 10 steps to build a strong health care brand |
| 264 | 1 | |a Los Angeles : |b Sage Publications India Pvt, Ltd, |c 2020. | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 588 | 0 | |a Online resource; title from PDF title page (EBSCO, viewed February 13, 2020). | |
| 505 | 0 | |a Cover -- Contents -- List of Abbreviations -- Foreword -- Preface -- Acknowledgements -- It's Different in India -- Brands Bring Benefits -- Step 1: Know Your Brand -- Step 2: Define Market, Segment and Target -- Step 3: Customer Insight -- Step 4: Analyze Competition -- Step 5: Brand Value Proposition and Positioning -- Step 6: Brand Personality and Articulation -- Step 7: Brand Strategy -- Step 8: Communication and Creative Strategy -- Step 9: Media Strategy -- Step 10: Brand Measurement and Expansion -- About the Author | |
| 520 | |a The book provides 10 robust steps to build and sustain a Healthcare Brand. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Brand name products. | |
| 650 | 0 | |a Health facilities. | |
| 650 | 2 | |a Health Facilities | |
| 650 | 6 | |a Produits de marque. | |
| 650 | 6 | |a Équipements sanitaires. | |
| 650 | 7 | |a health facilities. |2 aat | |
| 650 | 7 | |a Brand name products. |2 fast |0 (OCoLC)fst00837883 | |
| 650 | 7 | |a Health facilities. |2 fast |0 (OCoLC)fst00952947 | |
| 776 | 0 | 8 | |i Print version: |a Chaudhari, Gauri. |t Perfect pill. |d Los Angeles : Sage Publications India Pvt, Ltd, 2020 |z 9353882516 |z 9789353882518 |w (OCoLC)1137851766 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2372306 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH37250468 | ||
| 938 | |a ProQuest Ebook Central |b EBLB |n EBL6038881 | ||
| 938 | |a EBSCOhost |b EBSC |n 2372306 | ||
| 938 | |a YBP Library Services |b YANK |n 16651185 | ||
| 994 | |a 92 |b IZTAP | ||