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Integrated marketing communication : putting the human person at the core /
This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of prepa...
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Newcastle upon Tyne, UK :
Cambridge Scholars Publishing,
2020.
|
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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|---|---|---|---|
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| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
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| 040 | |a YDX |b eng |e rda |e pn |c YDX |d EBLCP |d YDXIT |d N$T |d OCLCF |d OCLCQ |d OCLCO |d OCLCQ |d OCLCO | ||
| 019 | |a 1127921795 | ||
| 020 | |a 1527542394 |q (electronic book) | ||
| 020 | |a 9781527542396 |q (electronic bk.) | ||
| 020 | |z 1527541045 | ||
| 020 | |z 9781527541047 | ||
| 035 | |a (OCoLC)1127237289 |z (OCoLC)1127921795 | ||
| 050 | 4 | |a HF5415.123 |b .K55 2020 | |
| 082 | 0 | 4 | |a 658.8/02 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Kliatchko, Jerry G., |e author. | |
| 245 | 1 | 0 | |a Integrated marketing communication : |b putting the human person at the core / |c by Jerry G. Kliatchko. |
| 264 | 1 | |a Newcastle upon Tyne, UK : |b Cambridge Scholars Publishing, |c 2020. | |
| 264 | 4 | |c Ã2020 | |
| 300 | |a 1 online resource | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references. | ||
| 520 | |a This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand. | ||
| 588 | 0 | |a Online resource; title from digital title page (viewed on January 22, 2020). | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Communication in marketing. | |
| 650 | 6 | |a Communication en marketing. | |
| 650 | 7 | |a Communication in marketing |2 fast | |
| 776 | 0 | 8 | |i Print version: |z 1527541045 |z 9781527541047 |w (OCoLC)1125995713 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2291857 |z Texto completo |
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