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Integrated marketing communication : putting the human person at the core /

This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of prepa...

Descripción completa

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Kliatchko, Jerry G. (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Newcastle upon Tyne, UK : Cambridge Scholars Publishing, 2020.
Temas:
Acceso en línea:Texto completo
Descripción
Sumario:This volume represents a valuable resource for students, academics (teachers and researchers), and practitioners in the field of integrated marketing communication (IMC). It provides a foundation detailing the principles, tenets and practices of IMC, before presenting a step-by-step process of preparing and executing the process for any given brand.
Descripción Física:1 online resource
Bibliografía:Includes bibliographical references.
ISBN:1527542394
9781527542396