Cargando…
Representing wine : sensory perceptions, communication and cultures /
"Wine culture is a complex phenomenon of increasing importance in modern society, and it combines the joys of wine appreciation with the frustrations of trying to verbally communicate sensory impressions. While wine appreciation is traditionally characterized as joyously convivial in its social...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Amsterdam ; Philadelphia :
John Benjamins Publishing Company,
[2019]
|
| Colección: | Converging evidence in language and communication research ;
v. 21. |
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Winespeak
- Exploring sensory meanings
- From tasting to reviewing
- Descriptors of wine across the senses
- Metaphor
- The grading and evaluation of presence
- Rhetorical strategies to achieve credibility in wine assessment
- The market individuation of wine
- Advertising wine
- Documenting wine in film
- Final remarks.