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Future-focused strategic marketing /

"The business world is changing rapidly, requiring organizations to be more competitive and customer-centric. Applied technologies have provided opportunities for nascent startups to disrupt established business models that hadn't fundamentally changed for decades. Technologies now enable...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Otros Autores: Mariadoss, Babu John (Editor ), Echambadi, Raj (Editor )
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Hauppauge : Nova Science Publishers, 2019.
Colección:Marketing and operations management research
Temas:
Acceso en línea:Texto completo