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The quest for attention : nonprofit advocacy in a social media age /
"Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-sa...
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Stanford, California :
Stanford Business Books, an imprint of Stanford University Press,
2020.
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| Temas: | |
| Acceso en línea: | Texto completo |
MARC
| LEADER | 00000cam a22000008i 4500 | ||
|---|---|---|---|
| 001 | EBSCO_on1123188127 | ||
| 003 | OCoLC | ||
| 005 | 20231017213018.0 | ||
| 006 | m o d | ||
| 007 | cr ||||||||||| | ||
| 008 | 191004t20202020caua ob 001 0 eng | ||
| 010 | |a 2019045511 | ||
| 040 | |a DLC |b eng |e rda |e pn |c DLC |d OCLCO |d OCLCF |d OCLCQ |d N$T |d YDX |d UKAHL |d WAU |d DEGRU |d IAC |d OCLCO |d OCLCQ |d VLB |d OCLCO | ||
| 020 | |a 1503613089 | ||
| 020 | |a 9781503613089 |q (electronic bk.) | ||
| 020 | |z 9781503605015 |q (cloth) | ||
| 020 | |z 1503605019 |q (cloth) | ||
| 020 | |z 9781503613072 |q (paperback) | ||
| 020 | |z 1503613070 |q (paperback) | ||
| 035 | |a (OCoLC)1123188127 | ||
| 042 | |a pcc | ||
| 050 | 0 | 0 | |a HD62.6 |b .G86 2020eb |
| 082 | 0 | 0 | |a 659.2/88 |2 23 |
| 049 | |a UAMI | ||
| 100 | 1 | |a Guo, Chao, |d 1971- |e author. | |
| 245 | 1 | 4 | |a The quest for attention : |b nonprofit advocacy in a social media age / |c Chao Guo and Gregory D. Saxton. |
| 263 | |a 2007 | ||
| 264 | 1 | |a Stanford, California : |b Stanford Business Books, an imprint of Stanford University Press, |c 2020. | |
| 264 | 4 | |c ©2020 | |
| 300 | |a 1 online resource (viii, 248 pages) : |b illustrations | ||
| 336 | |a text |b txt |2 rdacontent | ||
| 337 | |a computer |b c |2 rdamedia | ||
| 338 | |a online resource |b cr |2 rdacarrier | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Acknowledgments -- 1. Social media and nonprofit advocacy: the beginning of a new paradigm -- 2. The context of social media advocacy -- 3. Getting attention: an organization-level analysis -- 4. Building an explanatory model at the message level -- 5. Beyond clicktivism: from attention to impact -- 6. The future of nonprofit advocacy in a data-driven world -- Methodological appendix to Chapter 4 -- Notes -- References -- Index. | |
| 520 | |a "Today, social media offers an alternative broadcast and communication medium for nonprofit advocacy organizations. At the same time, social media has created a "noisy" environment that renders it more difficult for nonprofits to make their voices heard. Operating in an information-saturated landscape, populated by an audience with limited attention, organizations are struggling to effectively grab and hold onto their supporters and the general public. In The Quest for Attention, Chao Guo and Gregory D. Saxton argue that "attention" is a key intermediate goal and an important resource for advocacy organizations to effectively promote their causes. Synthesizing research, including much of the authors' own, this book discusses the challenges, strategies, and consequences of attention advocacy as organizations work to bring awareness to their struggle, tighten ties with their communities, and mobilize constituents for collective action, both online and off"-- |c Provided by publisher | ||
| 588 | 0 | |a Print version record and CIP data provided by publisher; resource not viewed. | |
| 588 | 0 | |a Print version record. | |
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Nonprofit organizations |x Political activity. | |
| 650 | 0 | |a Social media. | |
| 650 | 2 | |a Social Media | |
| 650 | 6 | |a Associations sans but lucratif |x Activité politique. | |
| 650 | 6 | |a Médias sociaux. | |
| 650 | 7 | |a social media. |2 aat | |
| 650 | 7 | |a BUSINESS & ECONOMICS |x Nonprofit Organizations & Charities |x General. |2 bisacsh | |
| 650 | 7 | |a Nonprofit organizations |x Political activity |2 fast | |
| 650 | 7 | |a Social media |2 fast | |
| 700 | 1 | |a Saxton, Gregory D. |q (Gregory Douglas), |e author. | |
| 776 | 0 | 8 | |i Print version: |a Guo, Chao, 1971- |t Quest for attention. |d Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2020] |z 9781503605015 |w (DLC) 2019045510 |w (OCoLC)1110442960 |
| 856 | 4 | 0 | |u https://ebsco.uam.elogim.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2474233 |z Texto completo |
| 938 | |a Askews and Holts Library Services |b ASKH |n AH36845767 | ||
| 938 | |a De Gruyter |b DEGR |n 9781503613089 | ||
| 938 | |a EBSCOhost |b EBSC |n 2474233 | ||
| 938 | |a YBP Library Services |b YANK |n 301277523 | ||
| 994 | |a 92 |b IZTAP | ||