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Crystallizing Public Opinion
Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century.
| Clasificación: | Libro Electrónico |
|---|---|
| Autor principal: | |
| Otros Autores: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
New York :
G & D Media,
2019.
|
| Edición: | Original Classic edition. |
| Temas: | |
| Acceso en línea: | Texto completo |
MARC
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| 003 | OCoLC | ||
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| 100 | 1 | |a Bernays, Edward. | |
| 245 | 1 | 0 | |a Crystallizing Public Opinion |
| 250 | |a Original Classic edition. | ||
| 260 | |a New York : |b G & D Media, |c 2019. | ||
| 300 | |a 1 online resource (105 pages) | ||
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| 588 | 0 | |a Print version record. | |
| 505 | 0 | |a Cover; Title Page; Copyright; Dedication; Contents; Introduction; Foreword; Part I: Scope and Functions; 1 The Scope of the Public Relations Counsel; 2 The Public Relations Counsel; the Increased and Increasing Importance of the Profession; 3 The Function of a Special Pleader; Part II: The Group and Herd; 1 What Constitutes Public Opinion?; 2 Is Public Opinion Stubborn or Malleable?; 3 The Interaction of Public Opinion with the Forces That Help to Make It; 4 The Power of Interacting Forces That Go to Make up Public Opinion | |
| 505 | 8 | |a 5 An Understanding of the Fundamentals of Public Motivation Is Necessary to the Work of the Public Relations Counsel6 The Group and Herd Are the Basic Mechanisms of Public Change; 7 The Application of These Principles; Part III: Technique and Method; 1 The Public Can Be Reached Only Through Established Mediums of Communication; 2 The Interlapping Group Formations of Society, the Continuous Shifting of Groups, Changing Conditions and the Flexibility of Human Nature Are All Aids to the Counsel on Public Relations; 3 An Outline of Methods Practicable in Modifying the Point of View of a Group | |
| 505 | 8 | |a Part IV: Ethical Relations1 A Consideration of the Press and Other Mediums of Communication in Their Relation to the Public Relations Counsel; 2 His Obligations to the Public as a Special Pleader | |
| 520 | |a Edward Bernays' 1923 classic Crystallizing Public Opinion set down the principles that corporations and governments have used to influence public attitudes over the past century. | ||
| 590 | |a eBooks on EBSCOhost |b EBSCO eBook Subscription Academic Collection - Worldwide | ||
| 650 | 0 | |a Public opinion. | |
| 650 | 0 | |a Social psychology. | |
| 650 | 0 | |a Publicity. | |
| 650 | 2 | |a Public Opinion | |
| 650 | 2 | |a Psychology, Social | |
| 650 | 2 | |a Advertising | |
| 650 | 6 | |a Opinion publique. | |
| 650 | 6 | |a Psychologie sociale. | |
| 650 | 6 | |a Publicité. | |
| 650 | 7 | |a social psychology. |2 aat | |
| 650 | 7 | |a advertising. |2 aat | |
| 650 | 7 | |a Public opinion |2 fast | |
| 650 | 7 | |a Publicity |2 fast | |
| 650 | 7 | |a Social psychology |2 fast | |
| 700 | 1 | |a Horowitz, Mitch. | |
| 776 | 0 | 8 | |i Print version: |a Bernays, Edward. |t Crystallizing Public Opinion (Original Classic Edition). |d New York : G & D Media, ©2019 |z 9781722502805 |
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