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Sports marketing 2020-2021 /
| Clasificación: | Libro Electrónico |
|---|---|
| Autores principales: | , |
| Formato: | Electrónico eBook |
| Idioma: | Inglés |
| Publicado: |
Miramar, FL :
Richard K. Miller & Associates,
[2020]
|
| Edición: | 19th edition. |
| Colección: | RKMA market research handbook series.
|
| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- PART I. THE U.S. SPORTS MARKET
- 1. Market Summary
- 2. Sports Fans
- 3. Professional Sports
- 4. Athletes
- 5. Participation & Recreation
- 6. Top Sports Cities
- PART II. SPORTS MARKET SEGMENTS
- 7. Advertising & Sponsorships
- 8. Agents & Agencies
- 9. Concessions
- 10. Fantasy Sports
- 11. Fitness & Health Clubs
- 12. Game Promotions
- 13. Licensed Merchandise
- 14. Memorabilia
- 15. Sports Betting 16. Sporting Goods
- 17. Sports Halls Of Fame & Museums
- 18. Sports Travel
- 19. Ticketing
- PART III. VENUES
- 20. Professional Sports Stadiums & Arenas
- 21. Collegiate Stadiums and Arenas
- 22. Sports Facility Construction
- 23. Naming Rights
- 24. Premium Seating
- 25. Speedways
- PART IV. SPORTS MEDIA 26. Sports Television Broadcasting
- 27. Sports Radio
- 28. Sports Periodicals
- 29. Newspaper Sports Sections
- 30. Sports Online
- 31. Podcasts
- 32. Social Media
- PART V. MAJOR EVENTS
- 33. All-Star Games
- 34. Championship Parades
- 35. College Football Playoff & Bowl Games
- 36. FIFA Men's World Cup
- 37. FIFA Women's World Cup
- 38. Indianapolis 500
- 39. Kentucky Derby
- 40. NBA Finals
- . 41. NCAA Men's Final Four
- 42. NCAA Women's Final Four
- 43. Olympic Games
- 44. Rugby World Cup
- 45. Stanley Cup
- 46. Super Bowl
- 47. World Series
- PART VI. PROFESSIONAL LEAGUE SPORTS
- 48. Major League Baseball
- 49. National Basketball Association
- 50. National Football League
- 51. National Hockey League
- 52. Major League Soccer
- 53. Premier League
- 54. UEFA Champions League
- 55. Major League Lacrosse
- 56 National Lacrosse League
- 57. Premier Lacrosse League
- 58. Major League Rugby
- 59. Canadian Football League
- 60. Arena Football League
- 61. Minor League Baseball
- 62. Minor League Hockey
- 63. NBA G League
- 64. United Soccer League
- PART VII. WOMEN'S LEAGUE SPORTS
- 65. Women's National Basketball Association
- 66. Legends Football League
- 67. National Pro Fastpitch
- 68. National Women's Hockey League
- 69. National Women's Soccer League
- PART VIII. COLLEGIATE & HIGH SCHOOL SPORTS
- 70. College Athletic Programs
- 71. Division I Conferences
- . 72. NCAA Sports
- 73. NCAA Football
- 74. NCAA Men's Basketball
- 75. NCAA Women's Basketball
- . 76 High School Sports
- 77. Youth Team Sports
- PART IX. FIGHTING SPORTS
- 78. Boxing
- 79. Ultimate Fighting Championship
- 80. World Wrestling Entertainment
- PART X. GOLF
- 81. Golf Participation
- 82. Golf Courses
- 83. Men's Tour
- 84. Women's Tour
- 85. Major Tournaments
- PART XI. MOTORSPORTS
- 86. IndyCar
- 87. NASCAR
- 88. Formula One
- 89. Formula E
- 90. NHRA Drag Racing
- 91. SportsCar Championship
- 92. World Of Outlaws
- 93. Motorcycle Racing
- PART XII. TENNIS
- 94. Tennis Participation
- 95 Tennis Ventures
- 96. Men's Tours
- 97. Women's Tours
- 98. Major Tournaments
- PART XIII. ESPORTS
- 99. Esports Market Assessment
- 100. Leagues & Championships
- 101. Esports Venues
- 102. Media & Advertising
- 103. Collegiate Esports
- PART XIV. RODEO
- 104. Rodeo Fans
- 105. Professional Rodeo Cowboys Association
- 106. Professional Bull Riders
- PART XV. ORGANIZED SPORTS/COMPETITIONS
- 107. Air Racing
- 108. America's Cup
- 109. Bass Fishing & Sportfishing
- 110. Bowling
- 111. Competitive Cheerleading
- 112. Cricket
- 113. Cycling
- 114. Darts
- 115. Dog Shows
- 116. Drone Racing 117. Equestrian
- 118. Events For Athletes With Disabilities
- 119. Figure Skating
- 120. Fitness & Strength Competitions
- 121. Gymnastics
- 122. Horse Racing
- 123. International Champions Cup
- 124. Lacrosse
- 125. Marathons & Endurance Events
- 126. Mountain Bike Races
- 127. Roller Derby
- 128. Rowing
- 129. Rugby
- 130. Senior Games
- 131. Skiing & Snowboarding
- 132. Soccer
- 133. Softball
- 134. Sport Climbing
- 135. State Games
- 136. Surfing
- 137. Swimming, Diving & Water Polo
- 138. Track & Field
- 139. Triathlons
- 140 Ultimate 141. Volleyball
- 142. X Games
- Appendix A. Academic Centers
- Appendix B. Analysts
- Appendix C. Associations
- Appendix D. College Degree Programs in Sports Business Appendix E Periodicals
- Appendix F. Sports Commissions.