American businesses in China : balancing culture and communication /

Since the publication of earlier editions of this book, China's political and economic landscapes have changed dramatically, with the rise of new leadership, evolving alliances, tariff wars, educational policies and technological advancements. Focusing on Chinese-American ventures, this expande...

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Detalles Bibliográficos
Clasificación:Libro Electrónico
Autores principales: Street, Nancy Lynch (Autor), Matelski, Marilyn J., 1950- (Autor)
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Jefferson, North Carolina : McFarland & Company, Inc., Publishers, [2019]
Edición:Third edition
Temas:
Since 2000
Corporations, American > China.
Corporate culture > China.
National characteristics, Chinese.
Chinese.
Sociétés américaines > Chine.
Culture organisationnelle > Chine.
Chinois.
Chinese
Corporate culture
Corporations, American
Economic history
National characteristics, Chinese
China > Economic conditions > 2000-
Chine > Conditions économiques > 2000-
China
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Introduction
  • Chronology of Chinese-American trade, 1786-2022
  • The Chinese worldview
  • Issues in globalization
  • China's changing consumer landscape
  • Case study : educational programs and exchanges in China
  • Case study : two art exhibitions cross the Pacific
  • Case study : "America runs on Dunkin'" ... But will China?
  • Case study : the Holiday Inn network in China--more is better
  • Case study : DaimlerChrysler--silence in China after the "deal heard 'round the world"
  • Case study : the Foxboro company--infrastructure's hidden jewel
  • Case study : the 2008 Beijing Olympics--panning for "the gold"
  • Epilogue.

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