The the Art of CRM : Proven Strategies for Modern Customer Relationship Management.

Max Fatourechi shares his decades of experience building successful CRM systems that make a real difference to business performance. Through clear processes, actionable advice, and informative case studies, The Art of CRM teaches you to design successful CRM systems for your clients.

Detalles Bibliográficos
Clasificación:Libro Electrónico
Autor principal: Fatouretchi, Max
Formato: Electrónico eBook
Idioma:Inglés
Publicado: Birmingham : Packt Publishing, Limited, 2019.
Temas:
Customer relations > Management.
Operational research.
Enterprise software.
Computer programming / software development.
Computers > Enterprise Applications > Business Intelligence Tools.
Computers > Software Development & Engineering > General.
Computers > Enterprise Applications > General.
Customer relations > Management
Acceso en línea:Texto completo
Tabla de Contenidos:
  • Table of ContentsWhat is CRM?Getting to Know Your CustomerConceptualizing the CRM Design from Business RequirementsArchitecting Your CRM Solution - Preparing for Today and TomorrowUtilizing Artificial Intelligence and Machine Learning in Your CRM StrategyGDPR and Regulatory ComplianceCRM Integration StrategiesCloud Versus On-Premise Versus Hybrid - The Deployment of a CRM PlatformCRM Differentiators.

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