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How to create an idea if you are not Ogilvy : the secret weapons of advertising /
Why are recommendations like "Think outside the box!", "Go around", "Think Different!" the real killers of creative thought' What are the eight proven tools which lead to a winning idea, even for one who does not consider himself a creative person' What is the...
| Clasificación: | Libro Electrónico |
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| Autor principal: | |
| Formato: | Electrónico eBook |
| Idioma: | Inglés Ruso |
| Publicado: |
Stuttgart :
Ibidem Press,
[2019]
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| Temas: | |
| Acceso en línea: | Texto completo |
Tabla de Contenidos:
- Intro; Content; How this book was born; The patient idea-hunters; Chapter 1. The tool borrowed from physics; Chapter 2. Divide et impera; Chapter 3. Chasing after defeats; Chapter 4. Let it storm; Chapter 5. The Queen of the advertising kingdom; Chapter 6. Violate the symmetry on purpose; Chapter 7. Hidden reserves of the adman; Chapter 8. The favorite tool of the art director; Where do ideas really hide?; Secret gift to the reader; About the author; Endorsements